| The Site is Born......
Discovery
This is often the easiest and the hardest
part. You have to analyze your own situation. What problems are you
seeking to solve? What goals are you striving to reach? It is impossible
to reach a goal without knowing what the goal is. It is also pretty
difficult to get from here to there, unless you know where you are now and
where you want to go.
Research & Development
Once you a have direction to start toward, you will need a map, a plan
to follow. This will require some research, and those answers will be
incorporated into the development of your site and your company or
personal identity.
Design
Theme, style, structure, color, graphics, verbiage, logos, links, etc.
must be designed to maximize the effectiveness of your site. Design must
take into consideration the different search engines, browsers and
computer operating systems in use.
The Internet is still in it's infancy. There are no universally
applicable rules. Good design strives to make your site compatible with
different platforms. You want your site to be available and accessible to
as many people as possible worldwide.
Programming
The actual transforming of the design into HTML, animation, video,
sound and graphics is a time consuming process. Graphics and logos must be
created. It is an art form in it's own. Accurate and well thought out
scripting is essential to the effectiveness of the site. This is no time
for an amateur, when you go worldwide, you want it right. After all, this
is your company or personal identity.
Publishing and Placement of Your
Site
The costs involved with publishing your site, site storage and Internet
service varies greatly. As your Consultants, we can do the research,
gather quotes for you and assist in placing your site. Recommendations
will help you make an informed decision and get the most mileage for your
money.
Promotion
At last, you have a beautiful site that has been tailored to fit your
exact needs. Many people are never told that without "site promotion,"
nobody will know about your site. It's like placing a huge billboard in
the middle of the desert or having an unlisted phone number; if no one
knows the number, you will not get any calls.
Promotion requires listing your site with Internet search engines,
directories, etc. When someone searches the Net for specific information,
if your site has that information it will be on the list for them to
consider. If you do not show up in the search, they will never see your
page. There are millions of sites on the web. You have to direct people to
your site.
Integration
You want to integrate your web site with the other forms of advertising
you are using to maximize the benefits of all of them. Many have found
that web sites actually lower the cost of doing business because of the
money saved on expensive print, radio, and television advertising, as well
as save money on phone calls, postage and stationery supplies.
Your site is a virtual storefront. You can present your products and
services, take orders, answer questions, fill orders and take payments
from your site. And that is only the beginning.
Evaluate Results & Manage Your
Site
You will need to evaluate customer response, survey customer need and
make any necessary changes to keep your site fresh, customer friendly and
meeting customer needs. This ability to constantly monitor your customer's
needs will allow you to respond immediately to new trends in the market.
Sounds like a lot of work to
you?
YOU ARE NOT ALONE! We will guide you through every step and help you
build your own site or we can take over the entire process and you can sit
back and relax. We do not have any programs that are etched in stone. We
tailor each plan and the fee to suit your specific skills and needs. This
way you will only purchase those services that you need. In today's world,
it is important to be efficient as well as effective.
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